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By Philip Mattera
Director of the Corporate Research Project
Table of Contents
Introduction
I. GETTING
STARTED: THE KEY SOURCES OF COMPANY INFORMATION
A.
Sources for basic corporate profiles
B. Company websites
C. State corporation filings and
property records
D. Securities and Exchange
Commission filings
E. Dun & Bradstreet
F. Media coverage
G. Internet chat rooms and internal
documents
II. EXPLORING
A COMPANY’S ESSENTIAL RELATIONSHIPS
A.
Parent company/subsidiaries
B. Outside directors
C. Institutional shareholders
D. Wall Street analysts
E. Creditors
F. Customers and suppliers
III. ANALYZING
A COMPANY’S SOCIAL RESPONSIBILITY RECORD
A.
Social responsibility profiles and ratings;
dissident websites
B. Court proceedings
C. Federal regulatory matters
D. Labor relations and employment
practices
E. Workplace safety and health
F. Environmental compliance
G. Campaign contributions and
lobbying
H. Public relations, corporate
philanthropy and sponsored research
I. Executive compensation
J. Government subsidies
***********************************************************************
INTRODUCTION
The corporate
crime wave that came to light beginning in late
2001 makes it increasingly important for
progressive activists to know how to gather
information on the way business operates. These
days, all of us also need to be watchdogs
against the excesses of corporate power.
This Guide is
designed to help researchers and activists
gather essential information on any type of
U.S.-based company, whether small or large,
privately held or publicly traded. Given space
limitations, the Guide does not contain sources
that relate to specific industries or geographic
areas. Also, aside from a few brief references
to Canadian sources, there is no detailed
discussion of information sources outside the
United States. Actually, there wouldn’t be that
much to say, since corporate disclosure in most
of the world is much more limited than what we
have in this country.
Given that most
business research these days is done via
computer, most of the sources listed are found
online. Wherever possible, the recommended
resources are free sites on the web, but the
Guide also points out where certain valuable
information can be found only on pay websites
and subscription services such as Lexis-Nexis or
Westlaw. Keep in mind that it is easy to run up
large bills on some of these services, so you
may want to get help from an experienced user.
Also keep in mind that not everything is
available online. There are times when you still
have to go to the library or a government
agency. This Guide tells you when that is
necessary.
The resources
listed here are all, in one way or another, part
of the public record. If you want to know about
business espionage or private investigative
techniques, you will have to look elsewhere. The
Guide, nonetheless, will introduce you to many
lesser known public sources that contain
information that may feel as if it is secret.
The Guide is
divided into three parts. The first covers
leading sources of basic information on
companies of all kinds. The second part focuses
on information sources relating to the key
relationships every company must have in order
to function. The final part shows you how to
gather information about a company’s social
responsibility record. Together, these sections
will help you find all the basic information
needed to support efforts to get companies to do
the right thing. Happy hunting!
I. GETTING STARTED: THE KEY SOURCES OF
COMPANY INFORMATION
The biggest
challenge in most corporate research projects is
not a shortage of information, but rather too
much of it. The key to efficient research is
figuring out how to sort through the barrage of
data and zero in on what is important. An
essential part of this is knowing where to
begin. This section provides a list of the
besting starting points for getting a basic
understanding of a company, including its
finances, its operations, its executives and its
history.
A. SOURCES FOR
BASIC CORPORATE PROFILES
Hoover’s Online
Hoover’s is one of the most useful places to
begin when trying to get a basic picture of a
company. Its free website offers capsule
descriptions of thousands of companies based in
the United States and abroad. Most of the firms
are publicly traded, but it also covers larger
privately held companies as well as major
non-profit institutions. The capsules include
the following information:
-
name, address,
phone number and website
-
ticker symbol
and stock price chart
-
data on
revenues, profits and number of employees
-
brief overview
of history, operations and reputation
-
links to recent
news stories and company press releases
-
names of top
executives
-
top competitors
Hoover’s also
sells subscriptions that give users access to
additional information, including more extensive
narrative profiles, more details on products and
subsidiaries, and biographical information about
top executives and directors.
Yahoo
Finance
Yahoo operates one of the most popular of the
multitude of investor information sites on the
web. You begin by entering the ticker symbol
(which it can help you look up) and are then
shown a screen with the most recent stock price
and a list of news headlines. You can think
click on various links within categories such as
News & Info, Company and Financials.
Mergent Manuals
Several years ago Mergent Inc. took over the
publication of Moody’s Manuals, which in the
pre-Internet age were one of the prime sources
for basic descriptive, historical and financial
information about publicly traded companies,
including a useful summary of major acquisitions
and a list of subsidiaries. These hefty annual
volumes are still used widely by researchers who
don’t like computers and those who need an easy
way to track a company’s evolution. The books
are published in various series, including the
following:
-
Mergent Industrial Manual
(published since 1920)
-
Mergent OTC Industrial Manual
(since 1970)
-
Mergent Bank and Finance Manual
(since 1928)
-
Mergent Transportation Manual
(since 1909)
-
Mergent Public Utility Manual
(since 1914)
-
Mergent International Manual
(since 1981)
The Mergent
manuals, which are updated with weekly reports,
can be found in most large libraries. For a more
detailed description of the volumes, see the
Mergent website
(click on Products and Services). The
information from the manuals is also available
online from Mergent via a high-priced
subscription. Some Mergent material is available
on Dialog and Westlaw.
International Directory of Company Histories
For more than a decade, St. James Press has been
publishing collections of narrative profiles of
thousands of major companies. Known as the
International Directory of Company Histories,
this series now comprises more than 50 volumes.
It can be found in larger reference libraries.
While it is not possible to access this
reference work directly on line, the Gale Group
draws from its content in a web-based product
called the Business & Company Resource Center
(see below).
Business & Company Resource Center
The Business & Company Resource Center is an
amalgamation of information from a variety of
printed and online reference works. This
resource is produced by Gale Group and is
marketed mainly to larger public and academic
libraries, which often provide remote as well as
on-site access for authorized users. A version
can also be found on Westlaw in the Company
Profiles database. The features include:
-
basic data
(address, line of business, top officers,
etc.)
-
company history
-
financial data
-
rankings
-
product names
-
links to news
articles about the company
-
links to Wall
Street analyst reports about the company
-
links to
relevant trade associations
Canadian companies
Advice for
Investors
This site contains brief company descriptions,
basic financials and links to press releases and
disclosure documents for publicly traded
companies in Canada.
B. COMPANY WEBSITES
Much of the
material on corporate websites amounts to little
more than company propaganda, but there is also
a fair amount of useful information, especially
on the sites of larger firms. Here are some of
the main items to look for
-
General
description and company history. Most
companies include at least a basic profile of
themselves (often under the heading About Us).
Sometimes there will also be a history of the
firm.
-
Annual Report.
Company websites are the only place where you
can download copies of the firm’s glossy
annual report, which contains information
about operations, financial results, officers
and directors, etc. [For old reports, see the
ProQuest Historical Annual Reports
database, which is available as part of the
electronic resources of some university
libraries.]
-
Press Releases.
These documents contain a high quotient of
hype, but they are useful as sources of
information that may never make it into the
media. They serve as a primary source for
official company positions and claims. In a
controversy over a company’s failure to live
up to a commitment (such as the creation of
new jobs at a plant that received a government
subsidy), it is quite effective to be able to
quote from an old company press release in
which the promise was made.
-
Executive
biographies. Many large companies post bios of
upper level managers. These can often provide
useful information about executives who might
be your adversaries.
-
Facility lists.
Companies often put lists of their factories
and other facilities on the website, including
their location. Larger retail chains include
store locators. Such information can be quite
handy in planning campaign activities.
C. STATE CORPORATION FILINGS AND PROPERTY
RECORDS
Every corporation
– whether publicly traded, privately held or
non-profit – must register at the state level to
receive a charter to do business. The agency
that handles this process is usually the state
Secretary of State’s office, which will also
provide public access to at least some of the
information that corporations must provide in
their filings.
There are several
ways to obtain this information. The best is to
go to the Secretary of State’s office directly,
make a request and obtain hard-copy printouts of
all the documents available on your target
company. Along with the articles of
incorporation, the materials should at least
contain the exact name and mailing address of
the company plus the name of its registered
agent (a person or entity that is served papers
when the company is sued but may not otherwise
be involved in operations). In many states
companies must also provide information such as
the name (and sometimes home address) of each
officer and director and his/her ownership of
the company’s stock. These facts are especially
valuable when researching small, privately-held
companies that may otherwise not be required to
disclose much information.
If you cannot go
to the Secretary of State’s office in person,
check if there is a telephone request service.
In addition, more and more states are putting their
corporate filings on the Internet. For a guide
to which states have created free sites for this
or other kinds of public records, see the
BRB Publications site at or that of
Search
Systems.
If you don’t know
what state the company is located in, there are
several ways of doing nationwide searches. The
website KnowX
allows you to search records from most states
for free; there is a charge for viewing the
details. If you have access to a subscription
service such as
Lexis-Nexis
or Westlaw,
you can search nearly all states at once –
either by the name of the company or the name of
an officer or director (though the entries from
some states do not include such names); Delaware
can also be searched through a separate service.
On Lexis-Nexis or Westlaw you can also search
Fictitious Names (DBA) files for the same
states.
Property Records
The real estate
holdings of corporations, like those of
individuals, are a matter of public record,
usually at the county level. You will want to
check the records of the Tax Assessor to see
what properties are held in the company’s name,
how much property tax is supposed to be paid on
those properties and whether the payments have
been made. You will also want to search at the
office of the Recorder of Deeds to get copies of
documents such as deeds, mortgages and tax
liens. Note that the names of these offices will
vary in different places. To do a search beyond
a single county, use services such as
KnowX, the
Assets Library of Lexis-Nexis or the Asset
Locator on Westlaw. Note that these services can
also search for ownership of boats and aircraft;
Lexis-Nexis and Westlaw have some motor vehicle
information as well.
D. SECURITIES AND EXCHANGE COMMISSION FILINGS
Since the federal
government instituted an extensive system of
securities oversight in the 1930s, publicly
traded companies have been required to file a
variety of reports with the Securities and
Exchange Commission (SEC), which in turn
releases most of these filings to the public.
The reports, which cover financial and some
operational matters, are designed to assist
investors, but they also widely consulted by
trade unionists and other progressive activists.
Gaining access to
these reports became much easier in the
mid-1990s, when the SEC initiated a system
called EDGAR (Electronic Data Gathering Analysis
and Retrieval) under which most of the public
filings are posted on the Internet. EDGAR
documents are available from the
SEC website
itself or from several commercial sites.
For online access
to SEC documents that predate the EDGAR system,
try the Company Library on Lexis-Nexis or
SEC-ONLINE on Westlaw, which have documents
going back to around 1987. Older filings can
also be found on microfiche at the SEC public
reading room in Washington, DC or at larger
reference libraries. The Access Disclosure file
on Lexis-Nexis and the Company Index on Westlaw
have lists of all SEC filings back to the late
1960s.
There are dozens
of different types of SEC filings. Here are
descriptions of the key ones to check when
profiling a corporation:
10-K
The 10-K is an
annual report that companies file with the SEC,
but it is quite different from the glossy annual
report that firms use for public relations
purposes. The 10-K may lack photographs and
fancy graphics, but it includes a wealth of
information about the company. Along with a full
set of financial statements, the document
includes:
-
a detailed
description of the company’s operations
-
a summary of the
firm’s competitive and regulatory climate
-
a description of
the company’s facilities
-
basic data on
the company’s workforce, which often includes
information on the extent to which the workers
are unionized and which unions represent them
-
an overview of
the main legal proceedings in which the
company is involved
-
an account of
environmental issues relating to the company’s
operations
-
a list of the
company’s subsidiaries
Note: A company
may be privately held in that it does not have
shares that trade publicly, yet it still is
required to file a 10-K if it sells bonds or
other debt securities to the public.
10-Q and 8-K
The 10-Q is a
quarterly filing that updates the information in
the 10-K. The 8-K is a filing made by the
company when an extraordinary event has taken
place. This would include things such as a
change in top management, a takeover bid or
merger plan, and the initiation of a major legal
action against the company.
Proxy Statement
(Form DEF 14A)
Another disclosure
goldmine is the proxy statement (or simply
proxy), which the SEC designates as Form DEF
14A. The primary function of the proxy is to
notify shareholders when and where the company’s
annual meeting will take place. It is called a
proxy because the version sent to shareholders
includes a card that those who do not plan to
attend the meeting can send in to give
management the right to vote their shares in the
election of directors and any ballot measures.
Information about
the annual meeting is also useful to trade
unionists and other activists who may be trying
to influence corporate policy. The annual
meeting may be the only opportunity for you to
address top management and the board of
directors face to face. If you are engaged in an
intensive campaign, you may want to formulate a
shareholder resolution and try to get it on the
ballot for the meeting. This is a complicated
process that you should not undertake without
consulting groups that specialize in shareholder activism
(see below). If you succeed, the
text of your resolution would appear in the
proxy statement.
The value of the
proxy statement as an information source goes
beyond matters relating to the annual meeting.
Here are some of the other gems it contains:
-
Stock Ownership
Data. The proxy will list any individual or
institution that controls 5 percent or more of
the company’s shares. It will also list the
number of shares controlled by each director
and each member of top management. This will
allow you to determine, for example, how much
a chief executive stands to gain personally by
pursuing policies aimed at jacking up the
stock price.
-
Executive
Compensation. Everyone talks about corporate
greed. The proxy statement will show you
exactly how greedy the top officers of the
company are—in terms of the exorbitant
compensation packages they have pressured the
board to award them. The document states down
to the dollar how much the five highest paid
executives receive in salary, bonus, incentive
pay, perks, etc. It also shows you the
quantity of stock options those executives
have received and how much profit they have
realized by exercising the options. A
reminder: a stock option is the right to
purchase a certain number of a company’s
shares at a specified price. When the market
price rises well above the option price, the
executive can make a killing by purchasing
shares at what amounts to a steep discount.
-
Director
Compensation. Outside directors (i.e. those
who are not members of management) used to
receive nominal payment for what is typically
a not very demanding part-time job. These
days, large companies often reward their
outside directors handsomely with cash and
stock options. The proxy discloses the
details.
-
Director
Biographies. One of the things that
shareholders do at annual meetings is to elect
or re-elect directors (who usually run
unopposed). The proxy statement is where the
candidates are listed and where their
professional background is presented. These
biographies include the names of any other
companies where the individual serves as a
director. Situations in which two companies
share directors (also known as interlocks) can
signify an important relationship between the
firms. It is also a key fact that can be used
in corporate campaigns to put pressure on
parties other than the direct employer.
-
Procedures for
Shareholder Resolutions. The proxy will
contain information on the deadline for the
submission of a shareholder resolution for the
following year’s annual meeting.
The Interfaith
Center on Corporate Responsibility has a
high-priced database called
EthVest that contains comprehensive
information on shareholder resolutions.
Prospectus and S-1
Registration Statement
These are
documents issued in connection with an initial
public offering (IPO) of stock or the issuance
of new stock by a company that is already
public. The disclosure process begins with a
preliminary prospectus (known informally as a
“red herring”). This contains:
-
a description of
the securities to be registered
-
planned use of
the proceeds from the sale of the securities
-
risk factors
that need to be considered by potential
investors
-
names of the
parties selling shares to the public
-
company advisers
and their financial interest in the deal
The S-1
Registration Statement contains a detailed
account of the company’s history, operations and
financial record. It is similar to a 10-K, but
it contains more detail.
Forms 3 and 4
These filings are
the means by which company insiders (officers
and directors) report sales or purchases of the
firm’s stock.. The SEC requires these reports so
that investors are aware of personal
transactions that may reflect the insiders’
assessment of the company’s prospects. Form 3 is
an initial filing and Form 4 reflects changes in
the holding.
Canadian companies
Canada is one of
the only other countries with a corporate
disclosure system comparable to that of the
United States. It has a program called
SEDAR (System
for Electronic Data Analysis and Retrieval). The
Canadian filings have different names from those
in EDGAR (see the website for a guide), but the
content is similar.
E. DUN & BRADSTREET
Dun & Bradstreet
(D&B) is one of the leading credit-rating
companies; i.e., it collects information on how
promptly firms pay their bills and sells this
information to other companies that want to
determine how risky it is to extend credit to a
commercial customer. In the course of assembling
this payment data, D&B also collects a great
deal of descriptive information on millions of
U.S. and foreign companies, including ones that
are privately held and ones that are tiny in
size. D&B is thus an invaluable source of
information on companies that do not file with
the SEC. Keep in mind, however, that there is no
legal penalty for lying to D&B (as there is with
the SEC), so the data in its databases cannot be
regarded as authoritative. It is, however, often
the only source of descriptive information
(beyond what is in state corporate filings) for
small, private firms.
Many unions and
other organizations subscribe to D&B’s services.
If you do not have such access, you can purchase
individual reports on the Internet (using a
credit card) at this
site.
Among the various reports, the most useful for
general corporate research is the Business
Background Report. It does not contain payment
data, but it usually has the following:
-
line of business
and scope of operations
-
estimate of
annual revenues
-
number of
employees
-
brief history of
the company
-
names and brief
biographies of officers and directors
-
names of
subsidiaries or parent company
Note: D&B
databases with some of this information (not
including company history and biographies) can
be found on Lexis-Nexis in the Dun & Bradstreet
Library. Access to D&B databases is also
possible through the Westlaw service. D&B also
publishes print volumes such as the Million
Dollar Directory that can be found in
business libraries.
F. MEDIA COVERAGE
Newspaper and
magazine articles may be secondary sources, but
they often contain company information found
nowhere else. This is especially so with
specialized trade journals and newspapers in
cities where a company has its headquarters or a
major facility.
Searching for news
articles used to a cumbersome process of paging
through hefty printed indexes and then
retrieving the actual texts from bound volumes
or microfilm. Thanks to the creation of digital
archives, it is now possible to search for
articles via your computer. Some publications
have set up websites with an archive of back
issues. To locate the website of a print
publication, try
NewsLink, which is arranged by subject and
by geography.
For a more
thorough search, use one of the databases that
collect the full text of articles from many
publications. The best of these is
Nexis,
which brings together articles – in some cases
going back 20 years – from several thousand
newspapers, magazines, trade journals, wire
services and press release services. Nexis can be
expensive, but it is possible to arrange for
reasonably priced flat-rate subscriptions for
small organizations. It may also be possible to
gain access through a public or academic
library.
The other leading
source of full-text articles is
Factiva
(formerly Dow Jones Interactive), which is
somewhat more affordable than Nexis. It is the
only source for the full online archive of the
Wall Street Journal.
If you are on a
tight budget, there are a few websites that
allow full-text searching of articles for free,
though the material available is far less
extensive than on Nexis or Factiva. See, for
example,
Find Articles or
MagPortal.
Also keep in mind
that many public and academic libraries provide
free online access to commercial databases to
authorized users.
G. INTERNET CHAT ROOMS AND INTERNAL DOCUMENTS
One of the results
of the spread of the internet is that it enables
people around the country who share specialized
interests – including the fact that they have
investments in the same company – to communicate
with one another. The web has numerous sites
where investors (and sometimes company insiders)
can share information (or rumors) with one
another, or simply mouth off about the company.
These postings cannot be regarded as
authoritative, but sometimes they contain
valuable leads that you can then research using
more reliable sources.
Yahoo
Finance, for example, has a set of message
boards on individuals stocks that you reach by
plugging in the stock symbol and then clicking
on Message Board.
A website called
Internal
Memos posts company documents that have been
leaked by employees. Some of the documents can
be viewed for free; full access requires a
subscription.
II. EXPLORING A COMPANY’S ESSENTIAL
RELATIONSHIPS
Companies are like
people: they need relationships to survive.
These include, for example, relationships with
those who buy the firm’s products, those who
invest in the company and those who lend it
money. When you are researching a company, it is
essential to understand these relationships.
When you are involved in a corporate campaign
against a company, chances are that you will end
up intervening in these relationships in some
way, since this is often the most effective way
to get a corporation’s attention and persuade it
to abandon socially irresponsible policies.
A. PARENT
COMPANY/SUBSIDIARIES
If you are
researching a large company, there is a good
chance that it has subsidiaries or is itself a
subsidiary of a larger corporation. This is
vital information for any campaign.
An indication of
where a particular company fits into a corporate
hierarchy may be obtained from sources such as
Hoover’s or Dun & Bradstreet (see above for
both); public companies must provide a list of
subsidiaries in their 10-K. These lists are
included in the Mergent Manuals (see above).
Keep in mind that the fact that a company is
publicly traded does not mean that it is an
ultimate parent company. It is not uncommon for
large companies to make a public offering of
stock in a subsidiary while retaining a majority
of the shares.
The most complete
data on corporate family trees can be found in a
publication called the Directory of Corporate
Affiliations, which covers public and larger
private companies. It is published in print form
by the Lexis-Nexis Group, which also makes the
information available on its online service or
via subscription or credit card on the
web. Dun
& Bradstreet publishes a similar work called
America’s Corporate Families, which is
available online as Who Owns Whom on the
Dialog
database service.
B. OUTSIDE DIRECTORS
Outside directors
– i.e., those who are not are not members of
management – are supposed to serve as watchdogs,
protecting the interests of shareholders against
transgressions by executives of the company. As
the scandals involving Enron, WorldCom and other
companies have shown, outside directors often
look the other way or are oblivious to
accounting and other forms of fraud.
Nevertheless,
board members are ultimately responsible for the
actions and policies of a company, so it is
perfectly legitimate to put pressure on them
when a company is trying to bust a union or
otherwise act in a socially irresponsible
manner.
As noted above, a
publicly traded company’s proxy statement is the
best source of information about directors,
including their stock ownership, their
compensation for serving on the board and their
other affiliations. Proxy statements are not
always complete when it comes to listing other
affiliations (especially when they involve
privately held companies or non-profits), so it
is worth the effort to check other sources such
as the following:
The website of
Forbes magazine has a feature called
People Tracker that allows you to search for
an individual’s corporate affiliations (as well
as listings on the Forbes lists of rich people).
To find references
to individuals in SEC filings, use full-text
search services such as
10K Wizard.
The Dun &
Bradstreet Library on Lexis-Nexis has a file
called EXAFFL that allows you to search for an
individual’s affiliations with public and
private companies. Westlaw has a similar
database called Executive Affiliation.
Who’s Who in America,
available in print form in libraries or online
via Dialog, Lexis-Nexis or Westlaw, provides
biographical information on thousands of
prominent individuals. Keep in mind that the
information is supplied by the subject, so there
may be omissions or embellishments. Standard
& Poor’s Register, also available in
libraries or on Dialog, Lexis-Nexis and Westlaw,
provides affiliation information for executives
and directors. The Social Register,
available in larger reference libraries, has
information on socially prominent persons. One
way of tracking down articles on better known
directors is to use the Wilson Biographical
Index, which can be found in most libraries.
If the director
you are researching is a well-connected member
of the power elite, also try plugging his or her
name into a search engine called
Namebase
that contains an index of references to people
in hundreds of books, articles and reports about
big business, corporate crime, the intelligence
agencies, the federal government, etc.
C. INSTITUTIONAL SHAREHOLDERS
Most big publicly
traded companies are no longer controlled by
individuals or families; instead, the largest
portion of their stock is held by entities known
as institutional shareholders. They include
pension funds, university endowments and various
categories of investment managers. These
institutions wield enormous power in the stock
market, so it is standard procedure to engage
these investors in corporate campaigns.
Sometimes the institutions can be allies,
especially Taft-Hartley pension funds (those in
which unions play a role in managing) or public
employee pension funds (which are often
susceptible to political influence). Many of
these funds, as well as giants such as TIAA-CREF
(the pension fund for many academics and
employees of non-profits), may be
sympathetic to campaigns that raise some issue
of social responsibility.
Dealing with
institutional investors is a complicated process
that you should not undertake without consulting
shareholder activism specialists at groups such
as the following:
Before engaging
institutional investors, you need to know which
ones have significant holdings in your target
company. You can get a free list of the top ten
on several websites, including
Yahoo
Finance (enter the stock symbol, hit enter,
then click on Major Holders).
If you have access
to Lexis-Nexis, you can get a longer list in the
Vickers Securities file in the Company library.
However, to get the most complete data, you need
to subscribe directly to services provided by
Vickers or Thomson Financial. These products
include a complete list of institutional holders
plus an indication of whether the institution
has voting authority for all or some of the
shares. The
Thomson service is more expensive, while
Vickers
has introduced subscriptions with unlimited
usage for a flat monthly fee.
D. WALL STREET ANALYSTS AND THEIR REPORTS
Like outside
directors, Wall Street analysts (who are
employed by brokerage houses and investment
banks) are a category of corporate watchdog that
has turned out to be toothless. Corporate
scandals of recent years have featured cases in
which analysts promoted dubious stocks to pump up
initial public offerings handled by their
employer—or else to expand their employer’s
investment banking business.
The reputation of
analysts may have been tarnished, but they
remain important influences on the way in which
companies are regarded by the market. For this
reason, corporate campaigners continue to spend
time communicating with analysts, making sure
they aware of pertinent facts about the target
company.
It is thus useful
to know how to find out which analysts follow a
particular company. The standard source for this
information is a publication called Nelson’s
Directory of Investment Research, which is
available in print form in reference libraries
and online via Lexis-Nexis.
In addition to
knowing which analysts cover a company, it is
useful to read what they have written about your
target company. At one time, brokerage houses
used to give away analyst reports for free.
Today, if you are not a major customer, you have
to purchase access to these documents through an
online service. The most extensive of these is
Investext, which is available by direct
subscription (as part of the
Thomson
Research or via Lexis-Nexis or Westlaw
(whose versions may not be quite as
comprehensive).
Analyst reports
are also available through at the Reuters
website , where you can buy individual
reports using a credit card.
E. CREDITORS
Borrowing money is
one of the ways in which companies obtain the
funds needed to build new facilities or buy
other companies. Corporations may borrow from a
single lender, from a group of lenders that form
a syndicate to provide a large loan, or by
issuing bonds or other debt securities.
Corporate campaigns often focus on the role of
major creditors, making an issue, for example,
of the fact that a bank is lending money to a
union-busting employer. The bank then becomes a
secondary target of the campaign.
Publicly traded
companies, which have to disclose the size of
their debt, often (but not always) reveal which
banks it is borrowing from. In many cases this
is disclosed only by including a copy of the
credit agreement in the exhibits to the
company’s 10-K filing. Dun & Bradstreet often
includes the name of a company’s primary bank in
its information products. There are also several
specialized newsletters (such as the Bank
Loan Report, which is included in Nexis)
that track bank lending to large companies.
Bondholder
information is harder to come by than
institutional shareholder data. The Vickers
Securities file on Lexis-Nexis (see above) has a limited
amount of data on bond holdings by various types
of institutions. The one group of institutional
investors that have to disclosed detailed bond
holdings are insurance companies. This
information appears in the Annual Statements
that carriers have to file with state insurance
departments.
UCC Filings
Another source of
information on creditors, especially for smaller
companies, are Uniform Commercial Code filings (UCCs).
These are public lien documents that have to be
filed when property is used as collateral on a
loan. The UCCs indicate the names of the secured
party (the lender) and the debtor (the
borrower). UCC filings can be used when a
company borrows from a bank or when it purchases
equipment on credit.
UCC documents can
usually be obtained from the same state office
that is responsible for corporation filings (see
above). They are also available on
some official state websites or they can be
purchased through services such as
KnowX. The liens
databases on Lexis-Nexis or Westlaw allows you
to search the UCC databases of nearly all states
at once.
F. CUSTOMERS AND SUPPLIERS
Companies are
usually quite resistant to disclosing the names
of their largest customers or suppliers.
Publicly traded corporations have to reveal this
information in their 10-K filing only if the
company is heavily dependent on a small number
of customers or suppliers, since that is a
significant risk factor that investors need to
know about. However, smaller companies may list
the larger firms they do business with in order
to impress investors.
For this reason,
useful information about your target company’s
customer or suppliers may not come from the
company’s own SEC filings but rather from those
of other public companies it deals with. You
would find this out by doing a full-text search
of the entire EDGAR database (see
above) for references to your target company.
One of the best search engines for doing this is
the one on the
10K Wizard
website.
Another approach
is to take advantage of the fact that many
companies will brag about their dealings with
large companies on their websites and will often
provide links to their major customers’ sites.
Several of the major web search engines allow
you to search for links to a particular site, so
you can enter your target company’s domain names
and see what links turn up.
If you want to
know which companies supply a particular
product, the best source is the Thomas
Register, a guide to products manufactured
in North America. The multi-volume work can be
found in larger reference libraries or in
limited
form on the web.
Government
Contracts
Among a company’s
customers, perhaps the more significant are
government agencies, since a corporate campaign
can demand that an anti-union or socially
irresponsible firm not enjoy the privilege of
doing business with the public sector.
States are
beginning to put contract information online
through the websites of procurement agencies.
Otherwise, you can contact the relevant agency
directly (and may be asked to file a freedom of information
request). A subscription website called
Onvia
provides data on state and local government
procurement opportunities.
Information on
federal contracts has traditionally been
available through the
Federal Procurement Data System, which is
produced under the auspices of the General
Services Administration. You can also look
for references to federal contract awards in the
Commerce Business Daily, which is
searchable
online.
A more comprehensive and accessible online
source of contract information was introduced by
OMB Watch in October 2006. The site,
Fedspending.org,
provides details of individual awards as well as
annual summaries of the activities of particular
contractors, with the results grouped by parent
company. It also has data on federal grants and
loans to businesses as well as individuals.
Brand Names, Trademarks & Advertising
Public companies
usually mention their leading brands in the
portion of the 10-K that describes the firm’s
operations. For a comprehensive list of brand
names and the companies that own them, consult
reference works such as Brands and Their
Companies which is published in print form
by the Gale Group and is available
electronically on the
Dialog
database service.
Information on
company trademarks (as well as patents) can be
found at the
website of the U.S. Patent and Trademark
Office.
The leading
reference works on advertising, known informally
as the Red Books, are the Standard Directory
of Advertisers and the Standard Directory
of Advertising Agencies, both published by
National Register Publishing. You can purchase
online access
to the books. For a list of the leading national
advertisers, see Ad Age’s
annual
compilation (click on Data Center).
For information on
which companies are sponsoring which events, see
Sponsorship.com.
Market Shares
The Gale Group
publishes an annual volume called Market
Share Reporter that collects data from trade
journals and other sources on the rankings of
the top companies in a large number of business
sectors. It is available electronically in the
Market Library of Lexis-Nexis.
Trade Shows
Trade shows are
events at which companies display their wares to
customers and potential customers. They are thus
useful for gathering intelligence about a
company’s marketing plans. Some corporate
campaigners also find them useful opportunities
to put public pressure on a company. To learn
about upcoming trade shows at which your target
company may exhibit, try
TSNN or
ExhibitorNet.
Exports and Imports
The best source of
data on international shipment of goods is an
expensive service called
PIERS (Port
Import/Export Reporting Services), which is
available online directly from the company or
via Lexis-Nexis.
III. ANALYZING A
COMPANY’S SOCIAL RESPONSIBILITY RECORD
Companies also
have relationships with their employees and with
the communities in which they do business. The
way they conduct these relationships is known as
the company’s social responsibility record. All
too many companies behave in an irresponsible
manner—breaking the law, violating regulations,
mistreating workers, despoiling the environment
and manipulating public policy through lobbying
and campaign contributions. Investigating these
issues is an essential part of any thorough
corporate research project.
A. SOCIAL
RESPONSIBILITY PROFILES AND RATINGS; DISSIDENT
WEBSITES
The social
investing movement has grown in size and
sophistication over the past two decades. One of
the outcomes of this is that several
organizations provide useful profiles of the
social responsibility record of large companies.
Some of these sources tend to be weak on labor
relations issues, but they have good information
on other employment matters (affirmative action,
etc.), environmental issues and so forth. Among
these are:
-
SocialFunds.com
has a section called the
Corporate Social Research Center that
provides links to social responsibility
information on hundreds of companies.
-
Co-Op America
has a site called
Responsible Shopper that rates about 350
consumer products companies according to
workplace, environmental and disclosure
issues.
-
A website called
Idealswork
combines information on the social
responsibility record of consumer companies
with a shopping resource. Idealswork gives a
portion of its commission on the sales to
non-profits.
-
KLD Research &
Analytics has what is perhaps the most
comprehensive database of social
responsibility profiles. Unfortunately, the
service, called SOCRATES, is aimed at
institutional investors and is thus very
expensive. For more information, see
KLD’s site.
For current news
about corporate misdeeds, one of the best (but
expensive) sources is the weekly
Corporate Crime Reporter.
Another source of
information on the business practices of
companies, including very small ones, is the
Better Business Bureau, which has been
collecting consumer complaints since 1912. The
Bureau has a website that contains a
search engine through which you can research
the reputation of business establishments (at
least as measured by the number of customer
complaints) throughout the country.
Dissident websites
Another source of
critical (though not always accurate)
information on companies are websites that have
been created by people who have a grievance
against the firm, who disagree with its
policies, or who just don’t like it. See, for
example,
Jiffy
Lube Sucks
and I
Hate Starbucks. It has also become common
for unions or environmental groups that are
engaged in a corporate campaign against a
company to create such a site. Use a general
search engine such as Google to find such sites
on your target company.
B. COURT PROCEEDINGS
Investigating a
company’s involvement in litigation is useful
for two reasons. First, it says something about
a firm’s way of operating if it frequently ends
up as a defendant in lawsuits over matters such
as race and sex discrimination, defective
products and antitrust violations – not to
mention outright fraud. Second, in the course of
legal proceedings, companies will often be
required to divulge information that might
otherwise never make it into the public domain.
The latter is also true in court
proceedings—especially divorces--involving a top
executive or owner of your target company.
The place to
begin, if you are dealing with a public company,
is the 10-K filing (see above), which
contains a section called Legal Proceedings.
Companies are supposed to use this section to
describe any legal matters that could have a
material impact on the firm’s finances. Some
companies choose to interpret this narrowly and
say little or nothing about litigation; other
firms may provide a long narrative of legal
issues.
The 10-K is just a
starting point, so you need how to do an
independent litigation search. There are four
main types of court information that you can
access:
Dockets
These are lists of
pending and recently closed cases that contain
basic information about the nature of the case,
the parties involved and a chronology of events
(motions, rulings, etc.) in the case. Until a
few years ago, the only way to search dockets
was to go to the courthouse where the case was
filed. Today nearly all federal courts and a
growing number of state courts have put their
dockets online.
The dockets of
federal district, appellate and bankruptcy
courts can be accessed through a fee-based
system called
PACER
(Public Access to Court Electronic Records),
which is run by the Administrative Office of the
U.S. Courts. In order to use the system you must
open an account and pay a modest fee based on
usage. In addition to providing access to
individual courts, PACER provides access to the
U.S.
Party/Case Index, which allows you to search
most, but not all federal court dockets at once
for cases in which a specific company or
individual is a party.
Courtlink,
a commercial service owned by Lexis-Nexis,
provides a more convenient and speedier system
for accessing PACER information, though at a
substantially higher price. Westlaw also
provides access to PACER docket information.
The U.S. Tax
Court, which hears cases brought by companies
and individuals challenging IRS notices of
deficiency, puts its docket
online. Tax Court cases are important to
check, because they may require a company to put
its tax return into the public record.
State courts have
been somewhat slower in putting their dockets
online, but they are starting to catch up. For a
list of which courts are available
electronically, check
LLRX.com. Courtlink also provides access to
some state court dockets. If you do a large
amount of docket checking, you may want to
subscribe to a pay website called
Legal
Dockets Online, which provides a
comprehensive set of links to PACER and state
court sites.
Court filings
Once your docket
search has turned up an interesting case, the
way to find out more about the matter is to look
at the actual documents that have been filed by
the parties. These would include things such as
the original complaint (in a civil matter) or
indictment (in a criminal matter), briefs,
motions, depositions and transcripts of court
proceedings. Generally speaking, these documents
are available only in hard-copy form at the
clerk’s office of the court in which the case
was filed.
The federal
courts, however, have been developing an
extension of PACER that allows subscribers to view images of
court filings on their home or office computer.
The list of links to court sites on the
PACER
Service Center site indicates which ones
have begun to post document images. Legal
Dockets Online (see above) also has this
information.
Verdicts,
Judgments and Liens
There are a
variety of reporting services around the country
that collect information about significant
verdicts in civil cases. There are also some
that collect nationwide data. For example, the
National Law Journal has a pay site
called
VerdictSearch. A number of services are
collected in the Verdicts Library on Lexis-Nexis
and on Westlaw.
Financial
judgments in civil matters become a matter of
public record as do liens on property and
federal and state tax liens. You can search
these records at the county courthouse in the
jurisdiction where the action occurred. If you
want to do a wider search, use services such as
KnowX, the
Liens Library on Lexis-Nexis or Westlaw.
Written opinions
Lawyers and legal
researchers review written opinions via
expensive services such as Lexis-Nexis or
Westlaw. Both allow you to search for cases in
which a particular company was a party and to
display the full text of the opinions. At the
federal level, more and more courts are putting
their opinions on the web. See the websites of
individual courts; for a list of links, see the
Federal Judiciary
site or
Legal Dockets Online (see above).
Legal
representation
To find out which
law firms are used by the 250 largest companies
in the United States, see the annual list called
Who Defends Corporate America, which is
published by the National Law Journal.
The list can be found
online (click
on Legal Surveys). Determining which law firms
list a particular company as a client can also
be done by searching the electronic version of
the Martindale-Hubbell directory on Lexis-Nexis.
C. FEDERAL REGULATORY MATTERS
The Securities and
Exchange Commission
The SEC, which
regulates publicly traded companies as well as
entities and individuals involved in the
securities industry, has been much in the news
because of controversy over its failure to
prevent or even detect the spate of
corporate financial scandals in recent years. The SEC does,
however, engage in enforcement. The
agency’s website
contains an archive of Litigati |